10 Years of RAAW – Bikes, Trails & Good Company

Ten years of RAAW – we wanted to celebrate that with you. So we headed to Finale Ligure to ride together, hang out and raise a glass to the past ten years. Many of you travelled to Italy especially for the occasion. That means a lot to us.

For us, one of the best parts was meeting you in person or catching up again. We’ve been in touch with some of you for years, while others have only just started riding their first RAAW. In Finale, there was finally time for conversations beyond an email or a phone call – in the shuttle, between runs and over dinner.

The photos tell the story best. A few of you also shared your memories with us.

“It’s just so cool that you put on something like this for your tenth anniversary. I don’t think there are many bike brands that do that.”

— Dirk, riding his Madonna for six years

Sein Madonna hat Dirk ziemlich genau sechs Jahre vor unserem Jubiläumswochenende abgeholt – damals noch bei uns in Kempten. Diesmal waren wir zusammen auf den Trails in Finale unterwegs.

“The highlight for us was hearing directly from the people who design, develop and build the bikes. We had a great time with great people in one of the best riding spots in the world!”

— Alex, riding RAAW for one year

“All the lovely, welcoming people, the conversations, riding together, the beautiful setting and the delicious food – it’s all still very much with me. The highlight was the whole day ;-)”

— Hans

Thank you to everyone who came along, rode with us and joined the celebrations. We loved spending that time with you. See you on the trails!